The Performance Brief
Get two actionable emails each week from me, David Owalla. No fluff, no 'proxy' metrics—just proven strategies to help you get measurable commercial outcomes.
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Tuesday Deep Dive: One 'Educational' how-to on SEO, Ads, Funnels, or Analytics.
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Friday Briefing: One 'News-type' analysis of the week's most important performance marketing trends.
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The most actionable insights per word of any performance marketing newsletter.
The Performance Brief newsletter gives you a weekly flow of new and fresh actionable insights based on algorithmic changes and feature updates within the industry every Friday. The Brief also shares clear, actionable tactics that lead directly to revenue and reliable pipelines for marketing managers, founders, executives or enthusiasts who are tired of 'leaky funnels' and 'missing tracking.'
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