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David Owalla

THE EXECUTION ENGINE

Hi, I'm David Owalla.

I help marketing leaders and founders who are frustrated with 'proxy' metrics (like CTR) and need measurable commercial outcomes (like SQOs and revenue). My 'Performance' system is an execution engine that turns your strategy into a reliable pipeline by unifying SEO, Ads, Funnels, and Analytics.

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The Performance Brief

 

Get two weekly newsletters: a 'News-type' brief on Fridays and a deep 'Educational' how-to on Tuesdays. No fluff. Just actionable tactics.

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THE 'PROOF' IN THE PROCESS

A Unified System for Measurable Outcomes:

The 'Performance' framework is a single operating system that runs in three parallel tracks:

  • Prospecting (Money): Create demand, capture intent, and book demos fast.

  • Execution (Technical): Improve conversion reliability and asset quality.

  • Sustenance (Measurement): Lock the WIG, build the scoreboards, and prove the ROI.

Explore the Framework
Savannah Tree in the African Woodlands - The Proof in the Process